Strategy for Creatives: Business Minus the Bullshit

How to Refocus in Business

April 12, 2022 Sasha - Business Strategist Season 1 Episode 25
Strategy for Creatives: Business Minus the Bullshit
How to Refocus in Business
Show Notes Transcript

There are a lot of times when life happens and we can find it hard to get back into the swing of things when it comes to our business. Trying to regain that focus to start accomplishing tasks in your business or even the motivation to get something done can be a challenge.  When that happens, it's important to take a step back and find ways to get your focus back so you can help your business grow.

Episode Resouces:
How to Refocus in Business

Episode Transcript

 

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Sasha:

Welcome to Strategy for Creatives: Business Minus the Bullshit. Whether you're new in business or find yourself in a season of change, get ready to build a strategy, create an action plan and crush those goals. I'm Sasha, host a strategy for creatives. And I help female led businesses grow their brands in authentic, measurable and meaningful ways, without the stress. There's no sugar coated here, I'm serving up real tips and actionable steps you can take to help get you organized, get off the path to burnout and grow your brand like a boss. So go ahead, pull up a chair, grab a notepad, and let's talk business. Welcome to Strategy for Creatives: Business Minus the Bullshit. I, of course, am your host Sasha. And today I wanted to talk about something that I've been struggling with. And so I thought it would be a good idea to kind of talk about how I kind of process this on the podcast episode today. I mentioned earlier in last week's episode that I hadn't really had planned anything for April yet. I haven't really had a lot of time to sit down and plan what I wanted my business focus to be or where I was trying to go this month. I do have my goal set down for this month. But that's pretty much about it. And that's because it's I've been really having a hard time focusing on my business. I have a couple of things up in the air. It is a busy season in life right now for me, my son has t-ball and soccer and the school is almost finishing, and there's just a lot going on. And so it's been hard for me to refocus in my business, even though I know I really should be. And I know that as entrepreneurs, we've all been there. I know that we have situations or times in our lives, where we are running our businesses, but life happens and we want to do things in our business, but we find it a struggle to get back into it and to just really dive deep, and to get back to a place that we were when everything was running smoothly. And we were able to crush our goals and to move things forward. And so I wanted to talk about how do we refocus in our business? How do we get out of our heads? How do we manage the things that we have going on in life while also managing to get back into our business. And so today, I'm just going to be going over a couple of things that I've done that kind of helped me refocus on my business. And hopefully, one of them will be an action item for you if you are struggling in the same way that I've been in the past couple of weeks with my business. So the number one thing or the first thing that you can do, if you're trying to get refocused into your business is identify situations that are triggering distractions for you. Let's just be honest with each other, we know that sometimes it's harder to focus than others, right? Some days, it's easier. Some days, it's harder to focus. Maybe you just have a lot going on. Maybe you're just tired, you didn't sleep that well last night. Maybe you're on the path to burnout, you just don't realize it yet. If so, go back and listen to one of my earlier episodes. Maybe you have too much on your plate, you don't know what to work on next. There's a lot of reasons why we can feel that it's hard to focus in your business. So one of the first steps is to eliminate any business distractions, and help identify what situations are making it hard for you to focus on the things that are most important in your business. If it's possible, switch up to working on something that's easier for you to do right now versus taking on like launch plans or coming up with new products or something like that. Look at what your week is like, if you're having a busy week, try to schedule in some of those easier tasks. Like maybe it's easier to just posting your Instagram Stories versus actually trying to come up with a feed post or something like that. Think about easy tasks that you can give yourself that don't take a lot of attention. And that you can kind of check off of your to do list to ease you back into refocusing on your business. You also want to make sure that you are planning things if you can. So if you know that you've been having a very busy week, or you're not sleeping well, but you notice that there are times in the day that you are more productive or that you have more energy, try to schedule one or two things during that block of time where you can get things done. But it really is important to identify situations that are triggering that are distracting you from your business. I know for me this past month, it's been hard for me to really plan out my social media content. If you go to my Instagram, you'll see that I really haven't posted that much. And it's because I just haven't sat down and really put the time and effort into planning my content. But what I have been doing instead is showing up more of my stories; is showing up more of that behind the scenes - my life type of post, because that right now is what I'm able to manage. So identify what's triggering your distractions and see if there are ways that you can work around that or that you can accomplish small simpler tasks that I help refocus and reframe your mind back into your business. You also and this is going to seem so simple, but it really does help. And I tell a lot, I tell my clients this all the time. It's something that I do myself when I feel overwhelmed. Take a deep breath, right? We all have those days where you have realized maybe today is just not the day. Today is a Monday, it's hard. It's a difficult day, maybe your Wednesday is a Monday, maybe your Friday isa Monday. Every day is feeling like a Monday, you're having a tough day, a tough week, or maybe it's just a tough month. We all go through seasons of life, where sometimes it can be hard to focus. So take a deep breath, right? Meditation really does help if you're into that. I think I've talked about this in our earlier episode. But find time or a quick five minutes. Even if it's two minutes, if you have Apple Watch, do the little meditate or the brief app that sometimes pops up on your phone. Take a moment to just refocus your mind and your energy. Stop, step back, take a deep breath, get up and move around, take a walk outside, the weather's starting to change if you can take a walk outside because that not only helps calm your mind, it's going to help you think more clearly. And it's going to help make you feel refreshed. You will be surprised what a walk can do for you. Going on a simple 5 to 10 minute walk. It doesn't have to be long, can make you feel refreshed, sitting outside. taking deep breaths for two to three minutes can make you feel refreshed. Doing simple things like that can help you get refocused into your business because it's going to help relax you; it's going to help clear out those things in your mind that may be overwhelming. And it's going to just help you reframe, and kind of focus more on what you want to accomplish and what you're trying to do. Next up, if you're trying to refocus on your business, change your environment. I've talked about this before. sometimes it's hard to get work done. When we don't want to go into our office every day, whether that's you commuting somewhere that's like me when you're going downstairs and sitting in your office. If you're used to the same routine, it can be hard to get back into that frame of mind where you want to do work. So try going to a new location. Even if that means going to a Starbucks or sitting inside a Barnes and Noble or going to a library. Pick a place that as quiet that you'll be able to put some headphones on that you can just relax and kind of get some work done. Maybe you should go on a staycation. Go book a hotel night for one night or two where you're allowed to just unplug and you can focus a little bit more and use that time to work in a more quiet setting. Try changing up your environment. It could also mean changing up your current place that you're working. So if you have your own home office, maybe get a different chair, or maybe, you know move your computer for a while into where the TV is just so you can have some background noise. Like think about ways that you can change your environment that will help you focus a little bit more. Try adding a sound machine maybe just put on some white noise. Or if you go on YouTube, you can search for like sounds of the cafe. It can help you get into that mind frame of feeling like you're in a different location than actually having to go somewhere. Aromatherapy scents can really help too. Our sense of smell helps a lot when we're doing different things. It serves as a memory function for us as well. So pick a scent that feels comforting to you that makes you feel safe or happy or brings those moments. They also have sense for concentration. Think about using things like that they can help calm your mind and allow you to refocus. Or simply go outside literally like I said, if you're going to go for a walk while you're doing it. When you come back to your office, instead of going into your office, go sit outside. Go sit on a porch or in a common area in a park or wherever you can take your laptop, your phone, whatever you do, and go sit outside. Because being in the fresh air the same way that taking calm breaths, deep breaths can help you. Being and having fresh air can help work wonders to help just refocus your mind. And so I do it when it's warm outside, I start going for runs and things like that. I take breaks where I'm outside, and it can really just help you refocus and get back into that mindset where you're relaxed enough to really focus on what's going on in your business. You also want to think about what's important right now. So sometimes, like I said earlier, you don't have to worry about trying to dive deep into big goals that maybe you're trying to do if you're not in the right mindset for it. Instead, think about what's important that you can accomplish right now. What do you need to focus on? What is your highest priority? And most importantly, what can you do to make progress right? It doesn't have to be big things. It doesn't have to be huge steps that you have to be taking. Write them down so that you don't lose track of them. But what can you do to make progress? If you know that you need to book some clients or you want to create your content calendar and it's just hard for you to do, what can you do to make progress on that? For example, I know that I needed to come up with topic ideas for the podcast this month. And I did not know what I wanted to talk about. So what I did instead was I texted my business bestie. And I said, I'm struggling with this. I don't know what I want to talk about, here's why I've been having issues in my business. And she gave me a head start of thinking about some ideas, which then helped prompt me into what I wanted my content to be about for April. So now I know I just have to sit down and actually do it. But I made one step to make progress towards that goal. So it doesn't have to be big steps. It doesn't have to be that you're checking everything on your list. But what's something that you need to focus on? And what can you do to make progress right now? You also want to think about and evaluate what's preventing you from working on it, if you need to focus on planning a project, but your email or your texting or your Instagram and Tiktok scrolling is getting in the way, turn off your phone. Put it out of sight for an hour. My office is downstairs so sometimes if I, if I think that I'm on the phone too much, and it's really stopping me from focusing on what I'm doing, I'll go plug my phone upstairs into the charger so that way, I literally don't have access to it. So think about what's getting in the way of you refocusing in your business and try to remove it as best as you can in the moment. So if that means that your life is super busy right now you have a lot going on. Maybe that means for a while, that what's getting in the way is that you don't have time. Well, how do you combat that? Maybe it means waking up 15 minutes earlier, or maybe it means not doing something right now. You know, it's okay to not have to feel like you always got to do things if we don't have the time to do things. But think about like I mentioned earlier where you can insert time to get small things done. Maybe if like you're me, and you have to take your son to the soccer game, can you bring your laptop? Because you're not doing anything while he's at soccer practice, right. Most of... if you take your kids to sports, you know, you're really not doing much. They're the ones who are doing everything, you just have to be there. So take a notebook, take your computer, bring your phone, jot down notes, write an email. By using that time effectively, you're more likely to get out to be able to focus more in your business. And instead of using that as an impediment to what's blocking you, you're now reframing it in a way that you can make progress in your business and refocus more on your business. And lastly, the easiest way to start to refocus on your business is to set a goal and set a timer for 15 minutes. I do this a lot in my Strategy for Creatives Facebook group. We do it for virtual co working and you will be surprised how much you can get done in the span of 15 to 20 minutes. What I do is set a timer for 20 minutes, and then I let people work. And when you have a timer set with limited distractions, you can actually accomplish a lot of work. When we're doing our virtual co working sessions, and I check in after the 1520 minute mark, ask how everybody is going, a lot of my members will come back and say they feel like they've gotten so much done. And it's because they have set a goa; I always asked the beginning, what are we working on; they've set a goal and I've given them a timer. And being able to focus for 15 or 20 minutes is a small amount of time. But you will be able to get a reasonable goal, or at least parts of goals done because it doesn't feel overwhelming. That's not a huge chunk of time. It's not easy to get distracted within 15 minutes. And so you're able to focus more. So join our Facebook group. Join the Strategy for Creatives Facebook group, come to a virtual co working. Or if you don't want to do that, find a timer on YouTube, set a timer for 15 minutes and then just focus on one specific goal that you can get done within that 15 minutes. And you will be surprised how much you can accomplish. I know from personal experience that it's hard to refocus on our business after we've had a lot going on. The end of March for me, while it was a good month, it was just a lot. I had a death in the family. I had to travel. I have... like I said my son is picking back up with his spring sports. So it's been a lot of things that I've had going on. And so it's been hard for me to focus in my business. It's been hard for me to figure out what I'm trying to accomplish this month. What I need to do this month and even though I know that I need to get stuff done, I've just been feeling I didn't have the motivation, really to jump back in and get stuff started again. And so if you are feeling the same way, then the six things that I kind of went over can help you start to ease back into your business and refocus on your business and on what you're trying to accomplish in a way that doesn't feel overwhelming and won't make you feel stressed out or feeling like you're behind or that you're not doing what you're supposed to be doing. The beauty of having our businesses is that we get to dictate what's important and what's not. And it's okay sometimes that other things are going on in our lives. I say that as women, we are able to do all of the things just not all at the same time. And that is true when we have our businesses. Some months, some days, some years are going to be more family heavy or more friend heavy, or more ourselves heavy than business heavy and it changes from day to day. Some days, we're really focused on business and some days we're not. That's okay. That's the beauty about having our own businesses is that we can do things like that. So I encourage you not to put pressure on yourself to feel like you have to get so much done or you have to catch up with things. I just encourage you to take a step back. Take a deep breath. Pick a goal, set a timer for 15 minutes, and let yourself gradually refocus, and get back into your business in a way that makes sense for you. Are you ready to uplevel your business? Join the five day be your own CEO challenge. All the details are available on the website at www.by-sasha.com. If you liked what you heard, make sure you rate and review. It really helps other people find the show. And of course, following subscribe on your favorite podcast platforms. Want to follow me on social? I'm on Instagram and Facebook at Strategy By Sasha. Make sure you tune in next Tuesday for more business tips.