We make goals because we want to achieve them. No one wants to fail. But recognizing why you may be failing to reach certain objectives in your business and more importantly, when it's okay to give up on goals is an important skill. Failing and reevaluating our business goals, can help set our business up for future success.
Welcome to Strategy for Creatives: Business Minus the Bullshit. Whether you're new in business or find yourself in a season of change, get ready to build a strategy, create an action plan and crush those goals. I'm Sasha, host a strategy for creatives. And I help female led businesses grow their brands in authentic, measurable and meaningful ways, without the stress. There's no sugar coated here, I'm serving up real tips and actionable steps you can take to help get you organized, get off the path to burnout and grow your brand like a boss. So go ahead, pull up a chair, grab a notepad, and let's talk business. Welcome to another episode of Strategy for Creatives: Business Minus the Bullshit. I, of course, am your host Sasha. And today, I'm going to be continuing a conversation that I started last week about goals, but I wanted to tackle it a little bit differently. So if you listen to last week's episode, I talked about how to refocus on your business, when life or circumstances take you away from it. And it's hard to just jump back in and feel like you are ready to do your business. Right? There are a lot of things that can take over. And sometimes it's hard to get that mindset right when we're trying to get back into our business. And so today, I wanted to talk about goals. And when you're trying to refocus in your business, and you're starting to get back into work, why you may be failing to reach certain objectives in your business and more importantly, when it's okay to give up on goals. I know that can be a little counterintuitive, because a lot of times we feel like when we set goals, the main purpose, of course, is to achieve those goals. We want to reach goals that we're setting for our business, we want to reach certain targets because it does help our business grow. But sometimes it's okay not to reach our goals, it's okay to let goals go. And so today I wanted to talk about that in a more positive way. Because I think we look at that as failure. And this isn't failure. Not achieving certain things, it's not failure. So I wanted to talk first about a couple of reasons why you might not be able to hit goals that you're setting for yourself. Number one, they probably aren't very specific. So if you are not doing SMART goals, aka Specific, Measurable, Attainable, Relevant or Time-based goals, it can be hard to feel like you are making progress on your goals. The results are that you probably have vague goals and therefore you are producing vague results. If you want to say get $5,000 every month from clients, that strategy is going to look different versus getting $10,000 A month or $50,000 a month. So if you don't have a specific number tied to your goals, it can be hard to feel as if you are achieving goals. You might also have doubts about what your capabilities are in your business. And there's nothing wrong with having doubts, but it can lead to us feeling as if we're failing at reaching our goals. And so a lot of business is mindset. You have to get past the idea that you do not have the capabilities or aren't able to achieve certain things in your business. You might not be able to do it on your own. You might need help, you might need somebody to guide you. But that doesn't mean that you aren't capable of doing those things. So you want to try to tap into what that negative self talk is, what is driving your doubts. And that can help flip your mindset and ultimately help you figure out where you might need help in your business in order to try to start achieving some of those goals. You might also just not be working on your goals. I talked about this a lot last episode. Sometimes when we are in different stages of lives, we have things going on. And so it can be hard to focus on our goals and that is okay. But you also have to understand that in business and of course in life, that action produces results. And so if you want to achieve certain results in your business, you have to take action on that stuff. I'm always a big contender for work and life balance. And so to me, I don't want you to feel like you have to hustle all the time in order to achieve whatever goals you set forth for your business. There's nothing wrong with watching TV, or reading a book or taking time to yourself. But understand and there's again, there's nothing wrong with this. The time that we set aside for ourselves is time that we can also be setting or using for our business. I don't want you to drop time for yourself in order to work on your business. What I want you to do instead is to manage that time appropriately. Set time aside for yourself. And so that way you're able to take care of yourself. You're able to enjoy your family and friends and do the things that you want to do, but also set time to work on the goals in your business. Because, again, action produces results. If we're not actively spending time on our goals for our business, we're not going to be able to achieve them. You might also not be able to hit your goals because maybe your goals aren't motivating you. Maybe you're at a stage in your business where you don't really want to do the things that you know you have to do for your business. That's where it comes down to outsourcing. For example, recently in my business, I know that is important for my website, and for SEO purposes that I turned essentially, every single one of these podcast episodes into a blog post. And last month, when I was having trouble focusing in on my business, I was not writing the blog post, and it literally helps people find my website. I have somebody who actually who creates Pinterest posts off of that, and it brings people to my site, and therefore it brings me clients, but I wasn't feeling up to doing it. It wasn't motivating me to actually go and produce these blog posts. So what did I do? I outsourced it. So if your goals aren't motivating you figure out why, figure out why they're not exciting to you, why they aren't motivating to you. And then how you can get around that. How can you create motivation in your goals in order to keep pushing you forward? So sometimes, of course, as adults, we have to do things that we don't really enjoy, that's a part of just being an adult, and that comes down to doing certain things in our business. But if you really feel like the goals that you have in your business just aren't motivating you one, are they the right goals? Should these be things in your business that you're trying to achieve? But number two, are there ways that you can outsource pieces of those goals in order to allow you to focus on the bigger pieces of things, and bring that motivation back. Another reason why you might not be able to reach your goals is because you're not very good... and I say your but I mean all of us because I'm included in this as well... We just might not be good at handling failure. A lot of times when we are trying to achieve certain things in our personal and our business lives, we will get to a point where we stop ourselves because we are afraid that we are going to fail, we don't see an outcome where we are succeeding. And so we just stop, we just stop trying to produce, we stop trying to work on that goal, we stop trying to push ourselves forward. Because we are worried we're going to fail. Failure is a part of life. It is a big part of business when you are trying to see results in your business failure is and should be a part of that because we learn things from our failures. We learn what to do, what not to do from failing in our business. I have spent countless amounts of money, countless amounts of time doing things in my business that ultimately did not pan out. I wasted a lot of energy. But every time I did things in my business that failed, it helped put things into perspective for me. It helped me reach a different level of understanding on what I wanted to focus more on, what I wanted to do in my business, and how to move forward from there. So don't be afraid of failure. Understand that failure is a type of feedback and that there are lessons that you will learn from failing in your business and not reaching your goals that can help push your business forward. This goes along with that you might also be giving up too soon, because you have that feeling that you might fail. Again, there's nothing wrong with that. Don't give up on a goal just because you think you won't achieve it. That's not a reason to let something go. I'm going to talk about why you need to let goals go in a second. But just because you are afraid you're going to fail doesn't mean that you should be giving up. We are going to have difficulties. We're going to have setbacks. I highly, highly encourage you to go listen to the podcast, How I Built This. It's literally a podcast about entrepreneurship. And it talks a big name brand founders, and a lot of them had so many failures and setbacks in their business. And the difference between them and a lot of successful entrepreneurs is that they didn't let that stop what they were trying to do in their business. They didn't give up and then decided they weren't worth it or the their business idea wasn't worth it anymore. They figured out ways around their obstacles and figured out how to work through the obstacles that were in their way in order to keep pushing their goals forward. So please don't worry about failing don't worry about giving up on your goals because we learn things through failure. Now how do we know when we should give up on our goals right? I literally just said that you know you give up way too soon sometimes. We all sometimes are worried and so we stopped trying on our goals. But when is it time to give up on our goals? That is a valid question and sometimes it is fine to let goals go. I've talked about this a lot of times when we are doing our monthly goal check in. We should be looking at what our goals were for the previous month. And whether it makes sense to keep those goals going forward. Does it make sense to keep putting something on our list that isn't happening. So it is okay and you should be letting goals go if they're no longer serving you. So if a goal has adverse consequences, then it might be time to let that goal go. For example, maybe you are trying to get certain things done in your business. You want more time in your business, you're trying to, you're trying to be more productive in business. And so now you're waking up earlier, every morning. You've set your alarm, you've read the books that say, you know, work an hour before everybody else gets, you know, gets up every morning, have that time to yourself. And so you're waking up every morning at five o'clock in the morning with before the sun comes up, just so that way you can have more time on your business. But what's the adverse consequence of that for you? If you are trying to achieve more, but it is coming at the expense of your quality of life, aka now you're tired every day, you really aren't being more productive, because it probably takes you that hour to actually get in the right mindset before you can do some work, then it's okay to let that go. You don't have to do that as a means to achieve your goals. It's fine to not have to do certain things, if it's affecting your quality of life. That also comes into play when you have other goals in your business. If you have a goal to reach $10,000 every month and clients but you find yourself pushing at the expense of your health or family time or your self care in order to hit that target, maybe just bring it down some. That goal is having an adverse effect on your quality of life. It is okay to push ourselves. Of course, we should try to always I talked about this in a previous episode about having stretch goals, we should try to push ourselves a little bit further when we're trying to achieve certain things in our business, but not at the expense of our quality of life. And so if your goals are having adverse consequences, it is okay to let it go, readjust, reevaluate and bring it to a level that makes more sense. You also can give up on your goals or or let a goal go if it's starting to impede other objectives in your life, right. So if you are trying to have more of a work life balance, and you want to be more of a planner, you're trying to figure out, you know how your time blocking your day, for example, just so that way, you can try to balance things more. But you're spending hours of your time planner in hand, carving out X amount of hours for your friends X amount of hours for working and networking. And then you are getting stressed by that it's going to impede your other goals. We sometimes focus too much on how other people do things. You've heard me talk a lot about how I organize my day and how I use a planner to write down every single one of my meetings every day what my family has going on. And it's how I schedule my life. If it's not in my planner, it's not happening. But that doesn't work for everyone. And so if you have this ideal that you are trying to reach, and you feel like you should be a certain way, but it is impeding your goals, then you can let that go. If you work more with just sticky notes on your computer or your phone for organizing your day. And you don't really need to time block or set time aside for certain activities. And that still gives you the work life balance that you need, then it's okay to function like that. So if you have goals in your business that are impeding other objectives, then it's okay to let those goals go. It's okay to give yourself looser guidelines, perhaps less balance in your life as far as trying to be rigid, and planning and things like that, in order to achieve your goals and objectives. Let go of the things that are holding you back from completing other things. If you find yourself spending too much time trying to do something a certain way in the name of achieving a goal, you don't have to do it that way. It is okay to let that goal go or reevaluate how you can do that goal differently, that it works with how you think, how you function, and how you go about your day to day life. And then of course it is okay to give up on your goals. And this is what I always talk about when I'm doing my monthly evaluations... If you have my Mind Map Journal for Business, I talk about this a lot... It is okay to give up our goals when they are no longer appropriate right when they are no longer serving our business. So I have goals all the time from month to month about the number of times I'm going to send out emails or the number of times I'm going to post on social media and what I should be promoing and how many clients I want to book a month. And every now month I take a look back at those goals and what may not be working in my lifestyle at that moment. What doesn't make sense for me to keep carrying over? For example, my social media is not where it's at. Right now I talked about that last episode, I have not been posting consistently on social media. And while I know I should be, I also know that right now where I am in my life in the season, it's busy, my son has a lot going on my family has a lot going on, this summer is about to start, we have a lot of trips planned, it doesn't make sense for me to focus entirely on something like that. And so I'm not going to worry about putting goals that have to do with posting on social media because right now, that's not appropriate for where I am. Now, it's probably going to make its way back on there at some point. But that right now, it doesn't make sense. So when goals are no longer appropriate, or serving your business, it is okay to let them go. It's okay to give them up and reevaluate them look to see if they serve you better in the future. You don't have to focus on it right now. I don't want you to think that failure or not achieving things in our business means that we are a failure. That we are not doing what we should be doing, or we're not pushing ourselves or we're not succeeding. Failure is a part of business. And that means that sometimes we will not be achieving all of our goals. It is okay. It is okay to reevaluate our goals. It is okay to look at our business in a big picture way. Look at our lives in a big picture way and figure out what's working and what's not working. It is okay to put goals aside. It is okay to give up on a goal if it's not the right time for you or your business. Failing in your business, putting goals aside, not achieving all of our goals is okay. I'm repeating that because we put so much pressure on ourselves to succeed, that sometimes it impedes us moving ourselves forward because we are afraid we're not going to be able to reach our goals or hit certain benchmarks that we are setting for ourselves. Don't be afraid of failure. Don't be afraid of not achieving certain things in your business. Keep trying if it makes sense for where you are in your life. But don't feel bound by certain metrics and certain things that you have to hit if it's not working for you right now. Give yourself some grace, reevaluate, and then do what you have to do to get reset in your business and make goals that makes sense for you. Are you ready to uplevel your business? Join the five day be your own CEO challenge. All the details are available on the website at www.by-sasha.com. If you liked what you heard, make sure you rate and review. It really helps other people find the show. And of course, following subscribe on your favorite podcast platforms. Want to follow me on social? I'm on Instagram and Facebook at Strategy By Sasha. Make sure you tune in next Tuesday for more business tips.