Strategy for Creatives: Business Minus the Bullshit

Overcoming Imposter Syndrome

June 14, 2022 Sasha - Business Strategist Season 1 Episode 34
Strategy for Creatives: Business Minus the Bullshit
Overcoming Imposter Syndrome
Show Notes Transcript

I know so many entrepreneurs that are affected by imposter syndrome. And I'm not immune to it myself! Social media will have you playing the comparison game real quick and leave you feeling like you aren't where everyone else is in business. It's time to let those feelings go! Overcoming imposter syndrome is about celebrating where you are in your business and the things you've accomplished to get there. In this episode, I'm sharing four tips to help overcome that imposter syndrome and help you realize how truly badass you are!

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Sasha:

Welcome to Strategy for Creatives: Business Minus the Bullshit. Whether you're new in business or find yourself in a season of change, get ready to build a strategy, create an action plan and crush those goals. I'm Sasha, host a strategy for creatives. And I help female led businesses grow their brands in authentic, measurable and meaningful ways, without the stress. There's no sugar coated here, I'm serving up real tips and actionable steps you can take to help get you organized, get off the path to burnout and grow your brand like a boss. So go ahead, pull up a chair, grab a notepad, and let's talk business. Welcome to Strategy for Creatives: Business Minus the Bullshit. I, of course, am your host Sasha. And today I want to talk about how to overcome impostor syndrome. I know so many creatives that just are so head deep into the comparison game and social media does not make it any easier on us. As entrepreneurs, it is hard to see other people in what appears to be success and appear to be success that comes easily without naturally comparing where we are in our businesses, how we're doing in our businesses, what's working, why does it seem to be easier for other people, and comparison will be the death of you and your business. So I always tell my clients that the first thing that they need to do in their business is stop worrying about how other people are doing in their businesses. We don't know, for the most part, how long someone has been working to build up clients in their business, or how many iterations or rebrands in their business they've done, or who they know that maybe have been able to help them in their business. When we're first starting out in business, we expect and want a lot of support from family and friends without realizing that those people probably aren't our target audience, and we don't need to be selling to them. So when we put an idea out there that a lot of people have been telling us oh, you should do this as a business, this will be perfect for you. And then realize that those same people aren't being supportive, it can be hard to keep going, especially when you see other people that seems to be more successful than you. And so I wanted to talk about really how to overcome that imposter syndrome, that thinking that you don't need to be a business owner or you shouldn't have a business, or you're not doing a good job. And I'll preface all this to say that as much as I love you guys listening who are business owners, not everybody does need to be a business owner. There are certain qualities that work better when you're trying to work for yourself, or you're trying to start a business and some people are just better employees. There's nothing wrong with that. But if you are having, if you want to have a business, if you're starting a business, and you feel like you're not going about it the right way, or that you're not doing a good job, and you just don't feel successful in it, then I want to talk about how to overcome those feelings. And so the whole episode is going to be an action item. And I'm going to give you four techniques on how to kind of get out of that mindset and overcome that thinking so that way you can kind of push forward in your business. First, I want to talk about why we have impostor syndrome and why it does affect entrepreneurs and why we seem to have it a lot with people who are starting their business. If you didn't know there's this thing called the Dunning Kruger effect. And it can explain a lot about why entrepreneurs have impostor syndrome. 84% of entrepreneurs actually experience impostor syndrome at some point in their business, especially if they become successful at their business and they're still looking to more successful peers. But the Dunning Kruger effect is a bias that we have, that actually leads low ability people, so people who aren't as capable, to believe that they're smarter or more capable than they are. So people who don't have as many high capability abilities; they don't possess that self awareness to understand that they do, in fact, have limited capabilities, and that they experience success despite themselves, which feeds into their overconfidence. So the idea of them being a fraud, not being successful, not being meant to be doing what they're doing, it never crosses their mind. But there's a specific type of intelligence that makes people be driven to be a business owner and especially to be a successful business owner. And those same traits that drive you to have a successful business also bring a high level of self awareness. So when you combine high in self awareness with the high cognitive ability, having an analytical nature, it is a recipe for spotlighting every flaw and every failure you might have. And so even if you are good at your business, if you're competent, you will tend to zone in on the mistakes and you tend to diminish your achievements and your business and that creates imposter syndrome. It doesn't help when you're also comparing yourself to others in your business. So when we talk about how to overcome impostor syndrome, the first thing you want to do is talk about your successes. So we often hear a lot of the time that we are so afraid of saying or doing the wrong thing, and we shrink the things that we're good at, we hide our achievements, we are taught pretty much as a society not to be bragging about what we You also want to notice your achievements. Oftentimes we accomplished. Because we don't want to offend anyone, we don't want to sound too full of ourselves, we don't want to come off as condescending, because we're talking about all of the underestimate or ignore the achievements that we're doing, things that we're good at. But those feelings aren't really because we tend to feel like we could be doing better, or it wasn't that big of a deal, when we should be excited and happy about the achievements that we've had. For example, I objective reality, right? It's our subconscious conditioning to recently started with Devin, you've heard on the show before, we launched the Boundless Audio Podcast Network. And when we started this network, we did not know who would be interested in talk like that. It's a subconscious thing, to put down being a part of this community. And prior to our official launch, at the beginning of the month, we actually had 13 shows signed on to be part of the network. And we celebrate and the things that we are good at, and focus on that self acknowledge that achievement, because it is literally something that we weren't sure about. We didn't know how it was gonna go. But it is an achievement. And it might not seem like a big number. 13, of course, is not a big number, it deprecating behavior that highlights what we're not good doesn't seem like a lot. But for us, it is an achievement that matters. And so notice the things that you are good at. Don't worry about comparing yourself to others, but make an at. So a lot of people who experience impostor syndrome honest assessment of your accomplishments and put those accomplishments into perspective of where you are. When we do compare ourselves to our peers and others in our business industries, it can make us feel envious, it can make us feel also have fears of feeling judged, or that they aren't inferior. But we have to put our accomplishments and their accomplishments into perspective from one another. How long have they been doing their business? What did they start their business with? Remember, a lot of people who are out here worthy of the achievement that they're experiencing this. And starting businesses are starting from a place of privilege. They are starting either with seed money or a built in network that's ready to support them. They might not be building from the ground up the same way that you are. And so we have to put so it's good to start talking about the things that you are your accomplishments in context to where someone else is and their business to where you are in your business. Because then you are able to better see what those accomplishments actually good at. The successes that you have in your business because mean. And it can turn things that you might not feel so positive about into truly big things. Because you can realize how much it's taking you to get to that point and that you deserve to be praised for your accomplishments. what that does is alter our mind frame into looking not at the If you also are feeling like an impostor, you want to share your knowledge because one thing that we don't realize when we are sitting in our businesses is that we have a lot more knowledge to share than we think we do. The things that come negative things, not at the things that we're not good at easily to us and that we know on some level might not come easily to other people. And so the more that you share your experiences with others, you'll receive support, connection and not at, the things that we can't accomplish or aren't appreciation for that. And people will feel that pretty much probably where you feel they'll feel like oh, this person and this woman has a going on. She knows what she's accomplishing it as quickly, and instead of looking at the things talking about. I want to be like that. I don't know what I'm doing. And you guys might probably be in the same exact place. But when you start to share your knowledge, you're giving yourself not only a boost of confidence, but you're helping other people get to a place where you are right now in that we are good at. It's looking at the wins that we've your business. And coming across as an expert even though you might not personally feel that way. The more that you begin to share what your mission and your ideas are about your business, had, looking at how we've progressed in our business and you're going to attract more like minded people into your business and it's just going to help boost your your confidence that you know what you're doing in your business. It's going to help you feel like you aren't an imposter and that your business isn't a fraud and that you do deserve to share your knowledge how we have grown. When you start to look at those and that you do know what you're talking about. And you do deserve to have the success that you're having, or the work that you're doing actually makes sense and that it's doing successes, it's going to start shifting your mind frame, and something in your business that it's contributing to your business. So share. Share more often. Share when you receive help. Let it inspire you to achieve more. Let it inspire others to ask for help to ask you for help share the knowledge that you gained in get away from comparing to what others are doing and more into your business. Let's be honest, that's exactly what this podcast is. There are plenty of times where I look at other people, other women in their businesses who have bigger podcasts who seem like they have more success than me. And I do get impostor looking at the things that you have been doing and what you are syndrome by myself. I'm not immune to that. But I look at other women and I'm like, "What am I not doing that isn't giving me that success? Why aren't my download numbers more? You know, good at. more? Why don't I have more success on my podcast." But I have to realize when I take a step back, and I look... I started this show back on my birthday last year in October. When it's only been not even a full year that I've been doing this podcast. And so from that perspective, I have been achieving good download numbers for where I am in this podcast. And this whole podcast is me sharing the knowledge that I have. And it helps me feel better, a little selfishly, about where I am at in my business, because I know the things that I'm talking about are helping other women business owners, they're helping other people in their business. I've had people comment, and message me and say that, "Oh, when you talked about such and such this episode, it really resonated with me. You know, I put this into practice." And so sharing your knowledge will help you feel as if you are doing bigger and better things in your business even though you might not personally feel that way. It helps create that confidence that what we're doing matters. And you also lastly, want to talk about the small wins. A lot of people only focus on the big things, right. They focus on the big things that they're accomplishing. Those small wins are what actually build our business. And sometimes sharing those small stories can offer someone else the key to their success that they've been searching for. So we might not even know that the things that we consider trivial, are actually big things in somebody else's mind. So for example, a small win for me is that I can put up a website very quickly. When I had the idea to start my latest business, which is the Art of Balanced Design Interior Design, yes, I have a new business; but when I decided to start that business, I can put up a website in like a day and a half. And that's a small win. For me, it doesn't take much for me to do a website. I've been building my own websites for years. And I don't typically celebrate my small wins because it's comes easy to me. But when I tell someone, hey, I designed this website to them, it can be something big, because something for other people is a big thing. So if I'm like, "Oh yeah, I did a website today", then somebody else can take that information and say, "Hey, like I saw, she was able to do her website by herself. And she kind of walked me through how she does her websites, maybe I can build a website, that's easy. And that looks pretty without having to hire help for right now. Because that's where the stage I am in my business". And so sharing those small wins, talking about those small wins, what seems small to us can often be what is big to other people and helps other people feel included and involved in our journeys that we might not feel, are really worth talking about are sharing. People love to share in the process of other people's businesses, they love to see the behind the scenes and the struggles and successes. And it helps people stay motivated. And so when you share those things, when you talk about your struggles and your successes, but those small struggles, small wins that you're having, it helps people stay invested in your journey, and can give you that motivation to keep showing up and to keep pushing forward. Even if we feel like our successes aren't that much to be celebrated. So impostor syndrome is inevitable, right? Everyone is going to experience impostor syndrome at some point in their business, but it's not something that can't be overcome. Just because on the inside, we might be afraid of feeling and sharing our accomplishments doesn't mean that we aren't accomplishing things in our business. When you start seeing yourself in the same way that people outside of your business do, then you will start to feel more confident in your business just by the nature of you. Having a business means that you are doing something that a lot of people will not and cannot do. It takes a lot and it takes a special person to decide that they want to have a business for themselves. So you want to see yourself in that same way that other people are looking at you for having a business. Don't shrink yourself. Don't talk negative about yourself. Don't take that comparison journey to heart and think that because others are achieving means that you cannot achieve in your business. Talk about your ideas. Talk about your wins and achievements no matter how small you think they are. Tell everyone and talk often about the things that you are doing in your business. It will help you find a support network. And it will help you find people that are right on that journey with you who feel and experience the same things with you, but can also motivate you and tell you that no, you're doing an amazing job. Just keep pushing forward. Pay attention to every step on the path that you are taking to success because every step, every step, in any achievement of success is worth celebrating. The things that you do in your business that may seem small to you are worth celebrating because you have made a decision to have a business. And that in and of itself should make you feel proud and that you're not an imposter at all because there are many people who will never take that journey. And by that simple fact of deciding to have a business, you are doing something that a lot of people can't so celebrate your successes. Celebrate your wins. Don't compare yourself to others, and you will be on the way to overcoming whatever imposter syndrome you feel like you're having Welcome to Strategy for Creatives: Business Minus the Bullshit. Whether you're new in business or find yourself in a season of change, get ready to build a strategy, create an action plan and crush those goals. I'm Sasha, host a strategy for creatives. And I help female led businesses grow their brands in authentic, measurable and meaningful ways, without the stress. There's no sugar coated here, I'm serving up real tips and actionable steps you can take to help get you organized, get off the path to burnout and grow your brand like a boss. So go ahead, pull up a chair, grab a notepad, and let's talk business. Part of the Boundless Audio Podcast Network