Strategy for Creatives: Business Minus the Bullshit

Is it Time for a Social Media Manager

September 06, 2022 Sasha - Business Strategist Season 1 Episode 40
Strategy for Creatives: Business Minus the Bullshit
Is it Time for a Social Media Manager
Show Notes Transcript

Social media is one of the biggest ways to market your business. But it's an ever-changing thing that can be hard to keep up with and even hard to figure out if it's working for you. One of the best investments you can make for your business is hiring a social media manager. Social media managers are specialists in getting your social media to work for your business and turning followers into paid clients and customers. In this episode, I'm talking about how to know whether it's time to hire out this crucial business role.

Episode Transcript

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Sasha:

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You can talk to your therapist in a private online environment at your own convenience and with a broad range of expertise and better helps 20,000+ therapists network, you can find access to help that may not otherwise be available in your area, and request a new therapist at no additional charge anytime. Simply fill out a questionnaire to help assess your specific needs, and get matched with a therapist and under 48 hours, schedule secure video and phone sessions. Plus, you can exchange unlimited messages and everything you share is completely confidential. Join the 2 million plus people who have taken charge of their mental health with an experienced BetterHelp therapist. Get 10% off your first month at betterhelp.com/strategy. That's betterhelp.com/strategy. {Ad} Welcome to Strategy for Creatives: Business Minus the Bullshit. Whether you're new in business or find yourself in a season of change, get ready to build a strategy, create an action plan and crush those goals. I'm Sasha, host a strategy for creatives. And I help female led businesses grow their brands in authentic, measurable and meaningful ways, without the stress. There's no sugar coated here, I'm serving up real tips and actionable steps you can take to help get you organized, get off the path to burnout and grow your brand like a boss. So go ahead, pull up a chair, grab a notepad, and let's talk business. Welcome to Strategy for Creatives: Business Minus the Bullshit. I of course, am your host Sasha and welcome to a new month. It is September and we are going to start talking about hiring and getting ready for the holidays, and all of that good stuff in the next couple of weeks. But I wanted to start off this episode with a question I get asked a lot, especially with a workshop that I do with a friend of mine who is a social media manager. You've heard me talk about her before, Devin. She manages the social media for my other podcast - Swirl & Sip. And so I wanted to talk today about how do you know when it's time to hire a social media manager. A lot of people worry about hiring out especially when it comes to social media because they are worried that whoever they hire might not be able to speak in their same tone. They might not be able to target their audience. A lot of people go into it with a lot of unrealistic expectations about what growth looks like. And so I kind of wanted to talk about how you know when you're ready to hire a social media manager and what that really looks like and what to look for when you are in the market for a social media manager. Now of course, I am going to pitch Devin. Devin is owner of Creative Gravity Social Media Agency, and she works with small businesses and corporations. And I love her. Her business makes me so happy. It started off as something completely different. She's been on the show before I think possibly. But her business started off completely different. And she was focusing on too many things. But once she found her niche, she was really able to help her clients grow their social media and really turn that into actual sales for a lot of her clients. And so I'm gonna recommend her. If you want to hire a social media manager, I will put her information in the show notes, if you're interested. She did not pay me to say any of this. I just really love her business. And so I of course have to tout it. But let's talk about how to figure out whether or not it is time for you to hire a social media manager in your business. The first thing you want to look at is if you're juggling several of your business tasks every day. We talk about CEO days all the time. And I always encourage you guys to put a day aside or a couple of hours at the very least, where you're focused on CEO level tasks. And that includes things like social media management, planning, or social media planning so you can figure out your content and all of your graphics, what your reels are going to look like all of that stuff. If you find yourself juggling a lot of your CEO work and something isn't happening, for example, that content creation; you find yourself trying to post in real time instead of having a plan that's connected to your goals, then that is a signal that social media might be something that is time for you to outsource. When we are aren't able to dedicate the time that's needed to give certain activities in our business the actual dedication that they need, those activities will start to falter. And it can actually hurt us in business. It's the same thing about our finances. If we're not paying attention to that it can hurt us come tax time. You know, social media is similar in that way, if we're not giving it the attention it deserves because we're juggling too many things, it might be time to consider hiring out for that. You also want to think about whether or not social media is your expertise, or if marketing is your expertise. A lot of creatives in general are really good at their craft. I've talked about this before, they're really good at making whatever they're making, or they're good with whatever service they're providing. But they aren't good at a lot of the back end things of their business, including marketing. Marketing, of course, is more than social media. I've talked about marketing, the blogs, and email funnels and all of that good stuff before. But if you aren't an expert in marketing, having a social media manager can actually help with the strategy behind what you're posting every day, how you're posting, and your content is relating to your goals. And it can give you that structure you need or you might be missing, if marketing isn't what your forte is. And we're not expected to be experts in everything in our business. That's not realistic. And so if you find yourself struggling with how to connect your actual business goals into your marketing plan, then it might be the right time to consider hiring out for a social media manager. You might also want to consider hiring out if you're trying to grow your online audience. Now, I'm not solely talking about Instagram, when I'm talking about social media. You can grow an online audience on Instagram, TikTok, Facebook, Twitte - it depends on really where your people are. And I've talked about how to find your target audience before so I'm not going to dive too deep into that. But once you figure out where your people are, if you're trying to grow an online audience, it helps to have someone that is dedicated solely to that. For example, while I don't use a social media manager specifically for this, I do use someone who helps me grow my Facebook group, because I don't have the time to do all of the things that it takes to grow that audience of my social media. My Facebook group, is important to me. It's Strategy for Creatives. I like the audience and the community that we have in my Facebook group. But unfortunately, it does get pushed a lot of the times to the lower end of my to do list and I can't spend the time that I want in order to grow it successfully and to really utilize it the way that I want to utilize that group. And so if you are trying to grow an online audience, and you're struggling with how to do that, then a social media manager or someone who works with that can help you. Now I want to caution and say that growing your online audience isn't something that you should have unrealistic expectations about. A lot of people think that when they hire a social media manager that they are going to instantly get hundreds or 1000s of views on things or are going to see their followers grow by 20, 30 40%. They're gonna get all of this engagement. And that's not true. Like even the best social media manager isn't going to be able to make that happen for you. If you see things happening like that, then that means a lot of times social media managers are out here hiring bots, right. They're buying followers. And I want you to remember that the quantity of your followers does not matter as much as the quality of your followers. If you have 10,000 followers, and they are not engaged with you at all; they're not buying from you, they're not going to look at your services, they're not going to look at your products. And so it's pointless to have that many followers with little engagement. If you had 1000 followers or even 100 followers, and 10, or 100 of them are constantly engaging in your content, and they're leaving comments and they're sharing what you're putting out there, and they're saving what you're putting out there, that means you're creating value for those people. But that also means that those people are more likely to convert into actual paying clients. And that's what you want your online audience to be. So yes, we do want to grow our online audience, but we don't want to do it in an unrealistic way. And so I want to make sure that I'm cautioning you that you are going to grow in the right way. Now one of the best reasons to hire a social media manager and it's one that I find the most useful is because you need someone to create content. Now I do want to stress that there are virtual assistants who can create content for you. Social media managers will also be creating content for you. The difference between a virtual assistant and a social media manager is what they're doing as far as strategy behind your content creation. With a virtual assistant, most of the time, you are going to be dictating the content that needs to be created. And they will go ahead and create that content for you. You're going to have the strategy behind what content you need. And then you're just passing it off to someone else to actually do that for you. Now a social media manager is going to work with you and your goals and your business and create a strategy around the content that they will be creating. So there is a difference in content creation from those two aspects. So if you consider hiring a virtual assistant for content creation, there's nothing wrong with that. But I wanted to make sure that you understand what the difference is, because there is a difference when it comes to those two things. A lot of the times I see a lot of virtual assistants, and I have nothing against virtual assistants, but I have seen a lot of them that stressed that they do social media management but they still are calling themselves virtual assistants. I would encourage any virtual assistants who are out But if you need someone to create content for you with the in strategy behind your business goals, and what your content is going to do for your business, a social media manager can help with that. They will be able to look at any sales or launches or promos that you have coming up, what your goals are for your business, how you're trying to book people, whether you're trying to get discovery calls, and they are going to be able to turn that into different pieces of content. They'll be able to get from you whatever they need to make that happen. Some social media managers will do reels for you. Some of them can create video content. Some of them will ask you for certain pieces of video content, and then put it together in a larger frame of content. It just depends on how they work. But one of the biggest benefits I feel is that a social media manager can create your content. And not only that, but they're also creating the captions for your content. They're researching hashtags for your content. They're going to actually do all of the work surrounding content creation to make sure that it's reaching the right people and reaching the potential people that you want your services or your products to be sold to. And that's really what the most important part is - is that we're targeting people in our audience who could benefit from our services or our products, and we're making sure they're seeing content that provides value to them. But then again, is giving them that like, know, trust factor. So we want people to see our content. We want them to turn into followers of our content. And then we want those followers to then turn into actual clients of ours and a social media manager is going to be able to create content that's going to lead potential people on that journey. Lastly, it might be time to hire a social media manager if you're ready to see your business grow in real time. Now, what does that mean? Again, set expectations, realistic expectations, about what growth in your business looks like. It might not be 100 followers every day. It could be 100 followers a month. It could be 50 followers a month. It could be 30 shares on content or it could be 30 saves of a content, but you should be able to see your business grow in real time when you are working with a social media manager. Any good social media manager is going to do an audit of your existing social media accounts. They're going to look at where you are when you start with them, what's working, what's not working, changes that needs to be made. to your bio or things like that. They'll make those changes for you. And then they should be giving you monthly detailed reports that are showing you how your account is growing. And again, growing does not only mean in followers. Growing also means the number of people seeing your content. Is your reach growing? It's the number of people sharing your content, which means they're finding it valuable. The one that I find the most valuable are the people saving my content, because that means that I've created a piece of content that people find valuable and that they're going to keep coming back to. And when you get people to keep coming back to your content, those are the people who are more likely to use your services because they have decided that you and what you are providing in whatever that content is, is valuable enough for them to save it and to keep as a reference. And so with a social media manager, you will be able to see in real time how your business is growing on social media. And you can take that and create metrics for your business on how social media is turning into actual playing clients. I always suggest you have somewhere when you do discovery calls or when you're talking to people you always ask the question, "How did you find me?". Because that is a great indicator of whether or not they are finding you through social media and if your content creation is working. And so a good social media manager is going to be able to help you with that and you should be able to see results. opinion. I don't care what their strategies are, it takes time for a social media manager to learn your business, to learn your audience, and to learn you and how you talk to your audience and how you want to give value to your audience. And so a good social media manager is going to tell you it should take at least three to six months for you to start seeing changes in your social media, whether that is higher followers, higher engagement, it will take time for that. So I want you to have realistic expectations about what that looks like. In my opinion, social media management is probably one of the first things you should outsource. It is challenging to keep up with all of the many ways in which social media changes, whether it's on Instagram, or Facebook, and how algorithms are changing, or what the latest trends are on TikTok, or how you should be making reels or what the trending audio is. All of that changes all the time. And when you work with a social media manager, it is their job to stay on top of all of that so that you do not have to. And it's important that we outsource those things that are not our zone of genius. So unless your zone of genius is marketing, and you love doing all of that and you are easily able to create content, and tie it to your business goals and you have strategy around it, then I highly, highly suggest outsourcing that piece of your business. When we get comfortable letting people into our business. That's when we are able to see our business really start to grow. And outsourcing our social media management is one of the best ways that you can focus on what you need to in your business while still creating content that is valuable and that is going to help grow your brand. Are you ready to uplevel your business? Join the five day be your own CEO challenge. All the details are available on the website at www.by-sasha.com. If you liked what you heard, make sure you rate and review. It really helps other people find the show. And of course, following subscribe on your favorite podcast platforms. Want to follow me on social? I'm on Instagram and Facebook at Strategy By Sasha. Make sure you tune in next Tuesday for more business tips. Part of the Boundless Audio Podcast Network