Strategy for Creatives: Business Minus the Bullshit

Why Email Marketing Still Matters

November 01, 2022 Sasha - Business Strategist Season 1 Episode 44
Strategy for Creatives: Business Minus the Bullshit
Why Email Marketing Still Matters
Show Notes

Email is still King (or Queen) when it comes to marketing. Yes, social media should play a part in your marketing game plan, but if you're not building and utilizing an email list, you're doing your business a major disservice. In this episode, I'm talking to Kendra Swalls, owner of Girl Means Business, about how to grow an email list and why it still matters that you have one.

Kendra is a mom of 2, a photographer, and an educator. In 2012 she started her first business, Paisley Layne Photography, and everything changed. What started as a hobby alongside her teaching career quickly turned into a successful business. In 2017 she left her teaching career behind to run her photography business and start the Girl Means Business brand + podcast.  Now she helps women, like you, take their business from survival mode to success-mode using the same relationship marketing strategies that have been the foundations for her business success.

One of the best ways to grow your business is with email marketing. If you are brand new to email, this Email Starter Kit will walk you through the 4 steps to get started, along with templates for creating your first lead magnet and welcome series.

https://girlmeansbusiness.com/emailkit

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